that - Online Marketing

January 9, 2017 Uncategorized

Three well-meaning paid search optimizations that might kill performance

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.

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December 20, 2016 Uncategorized

The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year

We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.

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December 14, 2016 Uncategorized

Hold that SDK: Mobile app advertising help is on the way

While mobile app advertising has been fraught with challenges, contributor Keith Pieper believes the answer may lie in Progressive Web Apps (PWA).

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December 13, 2016 Uncategorized

Digital Satisfaction Index shows that US brands can gain if they champion privacy

The report finds that American consumers are not too happy about online privacy.

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December 11, 2016 Uncategorized

Twitter is eliminating its ads that requested people’s personal information

Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook’s newer version.

Please visit Marketing Land for the full article.

December 6, 2016 Uncategorized

4 things that can go wrong in an influencer campaign (and how to fix them)

Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them.

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November 29, 2016 Uncategorized

Google’s shift to mobile-first: mobile moments that matter

Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

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November 17, 2016 Uncategorized

Black Friday and beyond: Mobile strategies that keep on giving

As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line.

Please visit Marketing Land for the full article.

November 7, 2016 Uncategorized

Why is free money that can be used on local search marketing being left on the table?

Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.

Please visit Marketing Land for the full article.

November 6, 2016 Uncategorized

Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success.

Please visit Marketing Land for the full article.

November 3, 2016 Uncategorized

Expanded text ads that kick butt

Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.

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November 1, 2016 Uncategorized

Searching for and winning the marketing moments that matter

Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.

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November 1, 2016 Uncategorized

7 Google Analytics reports that demystify your B2B audience

Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

7 marketing gimmicks that could damage your brand

It’s one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.

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October 10, 2016 Uncategorized

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.

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October 6, 2016 Uncategorized

Keep it simple: 10 digital brand metrics that matter

Don’t assume more is better with digital metrics. Columnist Peter Minnium explains why you should narrow it down to the metrics that matter to your brand and offers a core list to help you get started.

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October 5, 2016 Uncategorized

Infographic: 11 amazing hacks that will boost your organic click-through rates

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.

Please visit Marketing Land for the full article.