If you run a new business, make sure customers understand what makes you unique.
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Clorox’s First Female CMO on How Women Can Embrace Their Marketing Strengths
This year, The Clorox Company won Best In-House Agency from the In-House Agency Forum (IHAF) under Stacey Grier’s leadership.
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Simple Ways for Entrepreneurs to Build Their Presence
The more you give, the more you get.
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How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
Marketing is essential but never cheap, so upping your ROI is the name of the game.
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6 Ways Top Influencers Are Implementing AI and Machine Learning to Grow Their Followers
Social media stars use everything at their disposal to increase their reach.
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These Sisters Left Dream Jobs to Pursue Their Love of Dumplings. Now They’re Cooking up a Delicious NYC Restaurant Empire.
Hannah and Marian Cheng of Mimi Cheng’s NYC restaurants share the ups and downs of their first five years in business.
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9 Ways Brands Can Explode Their Sales With YouTube
Making optimal use of YouTube is less expensive or difficult than many entrepreneurs realize.
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This New Platform Aims to Help Freelancers Boost Their Marketing Skills
Fiverr is rolling out a program called Learn.
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Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’
Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the ‘lives’ of their consumers.
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The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets
Marketing is never easy but cannabis marketing is uniquely challenging.
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How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)
Need to boost your marketing? Go mobile.
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40 Entrepreneurs Share Their Secrets to Staying Focused
Here is how to stay focused in a world filled with distractions.
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3 Ways You Can Connect With Gen Z Through Their Teachers
Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger.
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While Retail’s Behemoths Die, These 4 Retailers Are Rising From Their Ashes
These brands offer hope to others seeking to be part of the brick-and-mortar revival. Here’s what you can learn from them.
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4 Facebook Experts Share Their Best Tips and Predictions for Facebooks Ads
Before there was a data problem, Facebook’s algorithmic changes had a lot of people freaking out. Here’s what you should be doing.
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5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
You don’t need a big budget to learn from these big-budget brands.
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If You Want to Win Over Customers, Appeal to Their Emotions
Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
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