Greg Rollett and Brandon Adams travel to La Crosse, Wis., a small river town, to see how entrepreneurs in this city have used the power of community to turn their ideas into thriving businesses.
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Why Branding Experts Need to Step Out of Their Silos
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
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5 ways companies can improve their mobile user experience
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.
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To understand customers, first you need to understand their Device Graphs
Cross-device identity has become an essential foundation for ad and marketing targeting.
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3 ways for marketers to get more from their content
Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential.
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Why some brands are letting Amazon handle their e-commerce operations
With Amazon dominating online sales in the US, some brands and manufacturers are rethinking the role of the website.
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Brainshark, Highspot join their products into ‘only complete sales enablement solution’
While the products remain independent, an integrated version combines sales training, content creation and organization, and publishing.
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PullString now allows marketers to choose their intent engine
The bot conversation platform says it’s the first to allow this kind of selection.
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Why brands should embrace UGC as part of their marketing strategy
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
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Satisfi and IBM Watson
The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when store shoppers ask their phone instead of a member of the staff.
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51% of US adults have bought something online via their cellphones [Pew data]
Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn’t a frequent occurrence for most.
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Why SMBs should spend more of their budget on online marketing in 2017
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
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Zapier launches Digest, so its apps can send their messages where you want
With Digest, messaging and alerts from all those apps become just more outputs that Zapier manages.
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These Viral Marketing Masters Share Their Secrets for Success
The creators behind some of the most viral videos online explain how you can make your own marketing videos just as sensational.
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