Exaggerating your importance as a “partner” suggests you have equal skin in the game or you’re on equal footing with the buyer — and it can lead to disastrous results.
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Tag: themselves
8 Ways Financial Planners Can More Effectively Market Themselves
Both old- and new-school methods of attracting new clients and retaining old ones.
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3 Marketing Lies Small-Business Owners Tell Themselves
Too many startup leaders deny the difference quality marketing makes and what they can afford.
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It’s Not Just CNP Fraud. Merchants Must Protect Themselves from New Cybercrime Scams
Cybercriminals are now targeting your email. Rafael Lourenco explains three scams that every merchant should watch out for and offers tips to help you combat them. Read More
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The impact of intermediaries: How brands can close the gap between themselves and consumers
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.
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