they - Online Marketing

June 21, 2017 Uncategorized

CMOs at the wheel: How are they Driving the Modern Marketing Organization?

Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.

Please visit Marketing Land for the full article.

June 20, 2017 Uncategorized

Everyone says they offer AI. Here’s how to assess those claims.

It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

Reaching users wherever they are

Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel.

Please visit Marketing Land for the full article.

March 16, 2017 Uncategorized

What makes people love the brands they love?

Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.

Please visit Marketing Land for the full article.

September 28, 2016 Uncategorized

Your best users: Where they are and how to find them

How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers.

Please visit Marketing Land for the full article.