Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.
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Tag: think
Marketers, think outside the list
Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools.
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Report: Marketers like AI-based tools, but think they already have them
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it offers.
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Study: Your anonymous web browsing isn’t as anonymous as you think
A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories.
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Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing
True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don’t like the world, then change it.” As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such […]
The post Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing appeared first on Online Marketing Blog – TopRank®.
What marketers think of Twitter’s harassment problem: ¯_(ツ)_/¯
Brands don’t worry about harassment because they have adopted Goldliocks social strategies to avoid being targets of harassment.
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