This new endeavor allows its clients to ‘change a data provider in or out as easily as changing a pair of socks.’
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Tag: third-party
WWDC: Safari will block third-party trackers from following users around the web
Trackers will not be able to use browsing behavior for ad targeting.
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Lotame partners with Survata to validate third-party data with users’ survey answers
The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses.
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3 ways your business can leverage third-party location data
Columnist Aaron Strout dives into NFL fan data and comes away with three ways marketers can think about geotagged data to help them better connect with their customers.
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LiveRamp adds third-party data to its cross-channel identity service
The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data owners.
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