Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017.
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Super Bowl LI teaser ads a no show so far this year with brands keeping campaigns under wraps
By this time last year, three brands had released teaser ads and three more had shared creative from their Super Bowl 50 campaigns.
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How to drive mobile purchases this holiday season
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly.
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Act now: Save $300 on SMX West until this Saturday!
Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast – Search Engine Land’s SMX West: March 21-23, 2017 in San Jose, CA. Register today for an All Access Pass and pay the “super early bird” rate of $1,695…
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Now feel this: Immersion launches first Haptic Ad Service
The new offering provides self-service tools so advertisers can add engine rumble, footsteps, thunder shaking and more to mobile video ads.
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If you’re in the U.S., this marketing data company has a psychology profile on you
Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.
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If you’re in the US, this marketing data company has a psychological profile on you
Cambridge Analytica is transitioning from defense and political clients into the commercial market, with named profiles on every U.S. consumer.
Continue reading
Please visit Marketing Land for the full article.
This Latest Food Mashup May Have Gone Too Far
The world’s a strange place. A place where self-driving cars came before a hotdog-hamburger food combo and Cheetos Chicken Fries.
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