three - Online Marketing

June 5, 2017 Uncategorized

Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing.

Please visit Marketing Land for the full article.

May 8, 2017 Uncategorized

Three ways to put your valuable email data to work

From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts.

Please visit Marketing Land for the full article.

March 19, 2017 Uncategorized

Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

Three things marketers must do to keep CX real

Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality.

Please visit Marketing Land for the full article.

January 17, 2017 Uncategorized

Three concepts to help you hit this year’s targets

Columnist Jose Cebrian explains how taking risks, connecting your marketing and developing an analytics mindset can give you a leg up in 2017.

Please visit Marketing Land for the full article.

January 9, 2017 Uncategorized

Three well-meaning paid search optimizations that might kill performance

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.

Please visit Marketing Land for the full article.

December 13, 2016 Uncategorized

Data as the new currency: Three keys to CMO success in 2017

What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers’ strategy and business success.

Please visit Marketing Land for the full article.

October 17, 2016 Uncategorized

Three big, long-term predictions for the future of martech

Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.

Please visit Marketing Land for the full article.