Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, ‘traditional’ works.
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Consumers Will See Right Through You If Your Social Impact Message Isn’t Authentic
Jessica Abo sits down with entrepreneur Danielle Finck to discuss why she created a PR firm that only takes clients who are making the world a better place.
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Breaking news: When AMP goes through the roof
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
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Weather Company’s data now available to any advertiser through LiveRamp
The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’
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How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the…
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Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 banks
The launch of its Marketing Cloud makes these histories available for predictive marketing and sales attribution.
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SimilarWeb now offers more granular metrics through Digital Insights
The new service of custom reports allows marketers to find some of the traffic patterns behind their sales.
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Break through 5 common barriers to contextual marketing and connected experiences
In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty.
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Progress CMO says marketing runs through her veins as she follows in her Mom’s footsteps
Get to Know: Progress CMO Melissa Puls
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How to Be Like Banksy and Reap Massive Exposure Through Guerilla Marketing
The street artist’s actionable guerilla marketing tactics have generated him worldwide appeal and fame.
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