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Tag: time
You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season
Are you tempted to go all in on your ad spend this year? Read this first.
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9 Ways to Market Your Small Business During the Holidays
A little holiday cheer will make you more relatable and memorable to your customers and audience.
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Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.
Excessive focus on social media detracts from more urgent revenue-generating activities.
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How I Generated Over $20 Million in New Business Using Cold Email Outreach
Success at any pursuit requires time and attention to detail. Cold email outreach is no exception.
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Struggling to Market to Millennials? Here Are 4 Tips That Can Help.
The strategies that worked for baby boomers and Generation X just don’t work anymore.
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Adelphic adds digital-out-of-home to its repertoire
Once known for mobile ads, the DSP is now making outdoor displays just another channel for campaigns.
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Gateway to success: How to prep your marketing campaign before the holiday season
Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season.
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Affiliate marketing strategies for success during the holidays
The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season.
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Retailers, get ready: It’s the most mobile time of year
As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season.
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Video marketing prep for great holiday results
Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December.
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At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the program.
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Why real-time attribution is (mostly) irrelevant, and what to do instead
To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data.
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5 tools to take your marketing automation to the next level
Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition.
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Report: More than 50% of digital media time now spent within five mobile apps
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35.
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Why freelance marketing work could be damaging your personal brand
While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues.
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Time: Marketers’ most precious resource & ways to maximize it
As marketers’ jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations.
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