time - Online Marketing

August 6, 2017 Uncategorized

Technology (Marketing + Operations) = Time to reorganize the marketing department?

If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email…

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July 24, 2017 Uncategorized

Are you a content hoarder? Maybe it’s time for a blog cleanup

Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

Time is almost up. Attend MarTech at the lowest price possible – don’t miss out!

Don’t miss the only MarTech on the East Coast this year! Check out my hand-crafted agenda featuring 30+ sessions and 40 marketing superstars: See the agenda at a glance here. Register before Saturday for an All Access Pass and pay $400 less compared to on-site rates. You’ll get access to all…

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July 18, 2017 Uncategorized

It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.

Please visit Marketing Land for the full article.

May 31, 2017 Uncategorized

B2B CMOs and CIOs: It’s time to rethink data management

Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.

Please visit Marketing Land for the full article.

April 16, 2017 Uncategorized

The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.

Please visit Marketing Land for the full article.

April 9, 2017 Uncategorized

Why it’s time to say goodbye to the ‘r’ in influencer

Contributor Paul Kontonis believes marketers need to move past the term “influencer marketing” and instead embrace change and implement the six phases of influence marketing.

Please visit Marketing Land for the full article.

April 5, 2017 Uncategorized

Marketers, get your head out of your funnel — because time is definitely not on your side

Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

Mobile now accounts for nearly 70% of digital media time [comScore]

As desktop sputters, digital growth is all mobile — as evidenced by a slew of new comScore data.

Please visit Marketing Land for the full article.

March 7, 2017 Uncategorized

There’s still time to feed your search marketing obsession @ SMX West

We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and…

Please visit Marketing Land for the full article.

February 20, 2017 Uncategorized

Report: Android app eCPMs beat iOS for first time in Q4

Android eCPMs jumped 79 percent year-over-year in Q4 2016.

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February 20, 2017 Uncategorized

Time is running out to score the deepest discounts to MarTech San Francisco

MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event!

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

It’s time to get ready for the holidays (Yes, really!)

It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

Going beyond ‘right consumer, right time, right place’

Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.

Please visit Marketing Land for the full article.

December 15, 2016 Uncategorized

It’s time to replace mobile-friendly with mobile-first

Contributor Liad Agmon explains why retailers must recognize mobile as the primary medium for e-commerce this holiday season and beyond.

Please visit Marketing Land for the full article.