Find out how the Facebook Pixel can help you understand and build your audience.
Continue reading
Tag: tool
The 7 Top Video Tools You Should Be Using Now
Have you started your video marketing campaign yet? Because your competitors probably have.
Continue reading
Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web
If a person has not visited Facebook’s site within 24 hours, Apple’s Intelligent Tracking Prevention disables Facebook’s Social Plugins, which it uses to track people’s browsing.
Continue reading
Please visit Marketing Land for the full article.
ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at once.
Continue reading
Please visit Marketing Land for the full article.
Even Financial launches tool to semi-automate financial compliance for online ads
The Programmatic Compliance Tool — which Even says is the only one to track compliance after the click — sends suspected violations to human supervisors.
Continue reading
Please visit Marketing Land for the full article.
Video: How Snapchat’s Snap Publisher ad creation tool works
Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.
Continue reading
Please visit Marketing Land for the full article.
TAG launches tool to help keep ads off apps that pirate content
Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.
Continue reading
Please visit Marketing Land for the full article.
WP Engine launches Content Performance analytics tool
Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.
Continue reading
Please visit Marketing Land for the full article.
Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories
Instagram creators will be able to attach “Paid partnership with” tags to their sponsored posts to keep clear of regulators.
Continue reading
Please visit Marketing Land for the full article.
A guide to Snapchat advertising as self-serve tool officially opens
Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes.
Continue reading
Please visit Marketing Land for the full article.
Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats.
Continue reading
Please visit Marketing Land for the full article.
Bizible launches ‘first B2B revenue planning tool based on attribution’
The Revenue Planner is the firm’s first product beyond attribution tools.
Continue reading
Please visit Marketing Land for the full article.
Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s renamed analytics tool now tracks Pages, in-store purchases
Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions.
Continue reading
Please visit Marketing Land for the full article.
TapInfluence adds tool to automatically check influencers’ posts for FTC compliance
The Auditor — which TapInfluence says is the first of its kind — tells brands and influencers in the network whether acknowledgement of sponsorship passes Federal Trade Commission guidelines.
Continue reading
Please visit Marketing Land for the full article.
This new AI-powered social marketing tool can predict engagement or write the post for you
Called Pi and launching this week from startup Post Intelligence, it uses a neural network to build a custom model for each user’s patterns.
Continue reading
Please visit Marketing Land for the full article.
Dovetale launches tool for automatically finding influencers through photo-matching
A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar images.
Continue reading
Please visit Marketing Land for the full article.