Visual content is now easy and cheap to create thanks to cloud-based tools and platforms.
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Tag: tools
The 7 Top Video Tools You Should Be Using Now
Have you started your video marketing campaign yet? Because your competitors probably have.
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All-new MarTech Today guide: Enterprise Digital Personalization Tools
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor…
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Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team.
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Marketing Day: Marketing automation, personalization tools & the new economy of micro-influence
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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10 tools for creating compelling content for social media
How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more.
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5 tools, tips and hacks to maximize your SEO output
Columnist Brian Patterson believes that SEO success depends not only on your knowledge and skills, but on your ability to work efficiently. Check out his five suggestions for increasing SEO productivity.
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Compare 9 paid search campaign management tools
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…
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Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.
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Vimeo launches new tools aimed at making video platform more appealing to marketers
Part of Vimeo’s Business Membership, the enhancements include updated video cards, new end screens and more email capture features.
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Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Conversion rate optimization tools coming to AdWords with new integrations
Advertisers will be able to run landing page test with Google Optimize and get feedback from retargeting audiences with Google Surveys 360.
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How to choose martech tools that your team will love
Marketing technology can be hugely beneficial to your organization, but only if these tools empower the people using them. Columnist Alison Lohse explains what to look for.
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Buyer’s Guide: Content marketing tools
Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation…
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TapClicks buys Raven Tools
The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.
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Optimizely buys Experiment Engine for its optimization tools
Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.
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Marketing Day: SEO tools, ad tech disruption & an online video quiz
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get answers to your marketing automation questions Apr 17, 2017 by Digital Marketing Depot Got questions about marketing automation? MarTech Today’s…
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