Find out how to let the world know what you’re doing with these easy-to-follow tips.
Continue reading
Tag: tracking
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most
The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech.
Continue reading
Please visit Marketing Land for the full article.
The problem with obsessive rank tracking
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Google’s location tracking, mobile marketing ROI & Facebook Messenger
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Google’s location tracking is better now than ever before
Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
Continue reading
Please visit Marketing Land for the full article.
TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits
Viewing habits were meticulously logged, tied to demographics and sold to third parties for ad targeting and tracking.
Continue reading
Please visit Marketing Land for the full article.
FTC issues report and guidelines on cross-device tracking
Transparency, consumer choice, data sensitivity and security are the four principles that companies must respect.
Continue reading
Please visit Marketing Land for the full article.
Hitwise now updates its audience tracking hourly
The higher frequency steps up the pace for tracking opt-in audiences across searches and websites.
Continue reading
Please visit Marketing Land for the full article.
The tracking trap in digital marketing
Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the right balance.
Continue reading
Please visit Marketing Land for the full article.
Tracking the confusing reality of the cross-social experience
As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
Continue reading
Please visit Marketing Land for the full article.
Local SEO now has an organic ROI tracking method
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.
Continue reading
Please visit Marketing Land for the full article.
The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Apple’s most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.
Continue reading
Please visit Marketing Land for the full article.
Why call tracking helps improve PPC lead generation account performance
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
Continue reading
The post Why call tracking helps improve PPC lead generation account performance appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
3 tips for tracking response to industrial tradeshow print ads and landing pages
Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.
Continue reading
Please visit Marketing Land for the full article.
SearchCap: AdWords call tracking, SEO failures, & SERP tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Continue reading
The post SearchCap: AdWords call tracking, SEO failures, & SERP tools appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.