The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds.
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Tag: traffic
Site optimization or traffic optimization: Which delivers better results?
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization.
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Measuring social traffic effectiveness when conversion is not the goal
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer.
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More content, less traffic: Part II
Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
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Instagram Traffic Mastery
ITM – Insider Launch Instagram Traffic Mastery There’s a reason Facebook paid $1Billion to acquire Instagram back in 2012 while
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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up fourfold.
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Google Maps ad traffic steadily growing
Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.
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Marketing Day: Traffic metrics, Google’s AMP & live-streaming with Twitch
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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3 reasons why you can safely ignore your competitors’ traffic metrics
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance.
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More content, less traffic: part I
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
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Paid Traffic Sources
Paid Traffic Sources Pay Per Click Traffic Sources Google Adwords – http://adwords.google.com MSN Adcenter – https://adcenter.microsoft.com Looksmart – LookSmart >
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