Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties.
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Tag: transformation
Digital transformation of SMEs: an easier path to travel than you think
Digital SMEs grow revenue and profits up to twice as fast as their offline counterparts.
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Learn About Mary Kay’s Digital Transformation
Mexico is the first country in which the direct selling brand launches Suite13 and Skin Analyzer, two tools that offer growth opportunities to its independent beauty consultants.
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Storytelling, Digital Transformation, Customer Experience… and You: Contently’s Joe Lazauskas on Marketing Smarts [Podcast]
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Read the full article at MarketingProfs
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3 Ways Artificial Intelligence Has Sparked Marketing and Sales Transformation
A virtual assistant named ‘Angie’ has done amazing things for cloud security company CenturyLink.
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Simplifying Digital Transformation at Your Small Business
Digital transformation offers something for every company — although that something may be different in every case.
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For Valtech COO, business transformation means agility and access to data
Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.
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Please visit Marketing Land for the full article.
Get your digital transformation efforts in full gear by attending the MarTech Conference!
Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9-11 at the world’s premier marketing technology conference!
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Please visit Marketing Land for the full article.