The major problem for travel brands remains a frequent discrepancy between what the customer persona used to be and what it became during the pandemic.
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Tag: travel
Digital transformation of SMEs: an easier path to travel than you think
Digital SMEs grow revenue and profits up to twice as fast as their offline counterparts.
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7 Innovative (But Simple) Ways Hotels Can Survive the Covid-19 Travel Crunch
Tactics and strategies that hotel owners can use to adapt and outlast the pandemic.
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Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]
You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs
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Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery
Delivery available in US “from tens of thousands restaurants in 1,100 cities.”
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Please visit Marketing Land for the full article.
Expedia now lets you pick Hawaii travel packages with your smile
Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition helps a consumer make a choice.
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Please visit Marketing Land for the full article.