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Tag: truth
Are you buying #AlternativeEmailFacts as truth?
In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks five dubious and commonly accepted claims about email marketing best practices.
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The truth about transparency in digital advertising
As advertisers continue to wrestle with the issue of transparency, columnist Andrew Waber outlines the kinds of questions you should ask when vetting potential technology partners.
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The truth about channel marketing: everything you have been told is wrong
There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management…
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The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
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6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity
“Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he
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The truth behind McDonald’s ice cream conspiracy theory and other brand myths
Ever heard of ‘The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?’ Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take action.
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Please visit Marketing Land for the full article.