Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: twitter
Maximize your business’s Twitter impact
Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business.
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In-stream video ads have arrived on Twitter
Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content.
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Marketing Day: New Facebook metrics, Twitter adds 3rd party measurement & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Twitter adds 3rd-party measurement for viewability & audience verification
Partnerships provide independent verification for video ad viewability and audience metrics.
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Marketing Day: Facebook Instant Articles, Twitter chatbots & Taco Bell’s CMO
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Twitter officially opens direct messages to chatbots
Now any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger.
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Marketing Day: Snapchat ads, Twitter Lite & email marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Twitter Lite launches to serve slow broadband networks and expensive data plans
Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs.
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Businesses can now request customer locations within Twitter Direct Messages
Brands on Twitter can now address issues more quickly and help local customers by requesting their location in a Direct Message.
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Marketing Day: Twitter replies, Google to advertisers & Google Optimize
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Twitter drops usernames from replies, giving full 140 characters to respond
A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.
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Twitter to bring pre-roll ads to Periscope videos
Pre-roll ads will be shown on both live videos and replays.
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Twitter explores paid subscription version of Tweetdeck as ad biz struggles
Twitter doesn’t currently make money from people who use its ad-free Tweetdeck app, but soon it might.
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Twitter, Periscope make it easier to stream TV-quality live broadcasts
Twitter’s Periscope Producer API removes the added step of piping a broadcast through Periscope’s app, which could degrade the stream’s quality.
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Twitter will offer viewership stats for Moments makers
Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.
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Twitter extends abuse blocking to main timeline, puts offenders on timeout
People can mute tweets containing certain keywords, phrases, hashtags or emojis from appearing in their timeline.
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