Research shows that when an organization’s sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.
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Tag: unified
Pega, Merkle launch Unified Data Management Platform
The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses.
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Acxiom launches Audience Cloud for unified generation of audience segments and targeting
The marketing data provider says this self-service tool is the first to provide people-based targeting for all selected publishers at once.
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Please visit Marketing Land for the full article.