Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. Read the full article at MarketingProfs
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Tag: usage
Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Ad-blocking users motivated primarily to avoid ‘irrelevant’ or ‘annoying’ ads.
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E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on e-commerce ad prices on Facebook.
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Survey: mobile devices eclipse PC usage and, in a surprise, drive more conversions
Fluent survey of 2,773 US adults asked about a range of mobile behaviors and usage patterns.
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On a global basis, mobile internet usage surpassed the desktop in October
A separate forecast predicts nearly 80 percent of internet usage will be mobile by 2018, as well as 60 percent of digital ad spend.
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Marketing Day: Smartphone usage, Facebook events app & intelligent agents
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.