Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
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Tag: user
Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
New York City-based blockchain ad tech firm MadHive thinks so.
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5 ways companies can improve their mobile user experience
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.
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Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that content.
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Facebook now lets businesses match user IDs across Messenger and their own apps, sites
Facebook previously gave businesses one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites.
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ISPs and mobile carriers vow not to sell user browsing histories — for now
Companies may uphold higher privacy standard than the law requires to avoid further brand-trust erosion.
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Marketing Day: Facebook activity report, user generated content & AI-based marketing tools
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Twitter’s safety updates address user bans, abuse and safe search
Twitter’s latest updates address the harassment concerns that have plagued users on the network over the past several years.
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User intent: Why organic content trumps social media
Don’t look for shortcuts. Columnist Drew Eastmead explains why you shouldn’t rely too much on social media to drive website traffic to your business.
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5 ways martech can help you reduce mobile app user churn
Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
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Pinterest’s monthly user base hits 150 million people, up 50% from last year
Pinterest’s audience base is growing and diversifying, but it still has a ways to go to catch up to Facebook, Instagram, Snapchat and Twitter.
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Plan device-specific user experience strategies with Google AdWords’ bid modifier
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.
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