After becoming one of the fastest-growing apps ever, Threads lost over half its 100 million users just ten days after its launch.
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Tag: users
The Art of Persuasion in UI/UX Design — How to Nudge Users to Action
With a thoughtful and ethical approach to persuasive design, you can create user experiences that captivate, convert and deliver value to both users and businesses.
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What Millennials and Gen Z Users Expect from Their Online Experiences — and How to Give It to Them
With the change in preferences, come new generations of users who are more vocal about the changes and standards they wish to have within a design.
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Why Developers Need a Contextual Framework to Truly Understand Their Users
Innovation is never stagnant, and it changes as frequently as your users do. But with contextual inquires, a clearer user perspective can be uncovered.
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How to Easily Create a Facebook Video Ad Users Will Actually Watch
For paid advertising, the social media platform is about as effective as it gets. Toss video into the mix, and you’ve found your brand a bottom line-boosting formula for advertorial success.
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Aim to Acquire More Users For Less Cost With This URL Shortener
PixelMe Growth Lite boosts your digital marketing with a few clicks.
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Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’
Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the ‘lives’ of their consumers.
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How to Push Your Customer-Success Level Beyond the ‘Aha’ Moment
“Aha” is certainly nice to hear from your customers. But reaching a true, long-term engagement with them: That’s the holy grail.
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You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season
Are you tempted to go all in on your ad spend this year? Read this first.
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One of Tinder’s First Employees Explains 5 Marketing Musts as You Grow From Startup to Global Empire
Here are five marketing constants that can help every brand be successful, no matter how big or small.
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Snapchat iPhone Users
Snapchat iPhone Users Snapchat iPhone users can’t secretly record snaps anymore. Snapchat notifies you when someone uses iOS 11’s new Screen
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5 steps to grow your app user base, lifted from the Uber playbook
How do you grow your app’s user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber’s marketing strategy.
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ShareIQ can now generate ad-targeting segments of users who have interacted with brand images
The company says this is the first image-based segmenting, and that it can also create groups of users who have looked at competitors’ images.
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Please visit Marketing Land for the full article.
4 things missing in your app that are costing you users
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.
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Please visit Marketing Land for the full article.
Tobii Pro now invisibly tracks users’ eyes in VR
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention paths.
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Please visit Marketing Land for the full article.
Segment can now track users across sites without third-party cookies
The data connection service is employing a common ID for first-party cookies from a brand’s multiple sites.
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Please visit Marketing Land for the full article.
Publishers: Tell your users what they’re getting out of viewing ads
Contributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by explaining the value exchange occurring on ad-supported media.
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Please visit Marketing Land for the full article.