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How to Actually Make Sales Using Google Shopping
Follow these six Google Shopping tricks to elevate your ecommerce sales.
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5 Ways to Scale Your Business Using Landing Page Software
Your landing page is where potential customers either give up on your site or dive deeper. Leave nothing to chance.
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3 Ways to Build Your Brand Identity Using Content Marketing
Can your content pass the ‘logo test’? If not, it’ll be just another one of those generic articles that bombard your target audience each day.
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Is ‘That’ Sexual Harassment? How to Tell, Using ‘Cooper’s 6 Levels.’
Sure, outright groping is obviously prohibited behavior. But what about ‘aesthetic appreciation’? Can’t a guy compliment a girl anymore?
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How This Mom Hits 7 Figures a Month Using Social Media
Kelsey Humphreys chats with Lindsay Moreno about her advice advice for other franchisees or MLM business owners.
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How to market your brand using interactive native content, Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy.
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6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
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How to market your brand using interactive native content — Part 4
In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts.
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Google bars AdSense publishers from using pop-under ads
Google ads also may not be served in pop-unders or pop-ups.
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How publishers, brands are using links in Instagram Stories to boost web traffic
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.
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Using email to curate one-to-one relationships with customers
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email.
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Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.
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How to market your brand using interactive native content — Part 3
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.
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Using search and social to support TV advertising
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.
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How to market your brand using interactive native content – part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.
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How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed
Facebook will curtail the reach of organic posts and ads that link to web pages with too little original content and too many annoying, offensive ads.
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