using - Online Marketing

May 8, 2017 Uncategorized

3 tactics we’re using for Answer Boxes

The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.

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May 7, 2017 Uncategorized

Track, Qualify & Convert Your Leads: Using Call and SMS Data to Drive New Customers

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…

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May 7, 2017 Uncategorized

If you want to deliver relevant ads, you’ve got to get better at using data

Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.

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April 17, 2017 Uncategorized

How to market your brand using interactive native content

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns.

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April 16, 2017 Uncategorized

How to cut through cross-channel noise using intent-driven personalization

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the…

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March 16, 2017 Uncategorized

Surprise: Only 12% of top websites are using header bidding

Ad tech firm GetIntent also finds out that the leading solutions are not open source.

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March 15, 2017 Uncategorized

Your guide to using Google Assistant and the Google search app on Android & iPhone

Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.

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March 1, 2017 Uncategorized

Using AMP? A known bug is probably screwing up your Google Analytics

Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.

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February 13, 2017 Uncategorized

7 tips for small manufacturers thinking about using AdWords

New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before.

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February 8, 2017 Uncategorized

Using influencer campaigns for real-time amplification

Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.

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January 26, 2017 Uncategorized

Using marketing automation to create successful email programs in 2017

Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces.

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January 17, 2017 Uncategorized

Mind the store: Using AdWords to drive offline sales

Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.

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January 11, 2017 Uncategorized

[Podcast] Marketing Land Live #40: Who’s using cinemagraphs and how with Flixel’s Robert Lendvai

In this week’s show, we take a deep dive into the world of cinemagraphs and discuss how marketers are using them, and why recent Facebook and Instagram changes have been a boon to those who do.

Please visit Marketing Land for the full article.