Columnist and Microsoftie Christi Olson discusses the company’s personal shopping assistant and provides some thoughts on how marketers might adapt to this new technology.
Continue reading
Please visit Marketing Land for the full article.
Tag: using
Is in-house marketing better than using an agency?
Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.
Continue reading
Please visit Marketing Land for the full article.
11 proven digital marketing strategies you’re (still) not using
From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can’t afford to overlook.
Continue reading
Please visit Marketing Land for the full article.
Study says only 8 percent of shoppers using retailer apps, should they give up?
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites.
Continue reading
Please visit Marketing Land for the full article.
Should you be using LinkedIn Ads?
Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.
Continue reading
Please visit Marketing Land for the full article.
Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
Continue reading
Please visit Marketing Land for the full article.
Using search marketing to amplify TV buys: SMX East 2016
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.
Continue reading
Please visit Marketing Land for the full article.
Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
Continue reading
Please visit Marketing Land for the full article.
4 Ways to Improve Personal Branding Using Facebook Live
Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Continue reading