In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level. Read the full article at MarketingProfs
Continue reading
Tag: value
The Value That Creatives Bring to Business Results [Infographic]
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. Read the full article at MarketingProfs
Continue reading
Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content
Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here’s how to conduct an effective audit of your content. Read the full article at MarketingProfs
Continue reading
Why Startups Must Tirelessly Communicate Their Value Proposition
If you run a new business, make sure customers understand what makes you unique.
Continue reading
The Value in Going Viral (And Five Steps to Improve Your Odds)
You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it’s got to be the right message and the right time. Such was the case with me. Twice. Here’s my story, along with advice for going viral that doesn’t rely … Read the full article at MarketingProfs
Continue reading
Why Offering Value to the Customer Is at the Top of This Marketer’s Priorities
Jack McAlpin explains how his company consistently thinks of the needs of its audience.
Continue reading
Optimize the Value of Existing Customers With Facebook’s Built-in Tools
Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.
Continue reading
Here’s How to Wring Value From Outdated Blog Posts
A revival strategy will work for most content.
Continue reading
Steve Madden on The Question You Must Ask Yourself to Build a Company of Value
The apparel company founder shares his business philosophy.
Continue reading
What Factors Determine a Brand’s Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
Continue reading
How to Increase Customer Lifetime Value And Boost Profits
It’s cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.
Continue reading
The one martech metric that really matters: Customer lifetime value
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential.
Continue reading
Please visit Marketing Land for the full article.
Put your value proposition to the test
Is your value proposition working? Columnist Brian Massey explains how to test and narrow your options to ensure you’ve got a strong value proposition that will optimize your marketing efforts.
Continue reading
Please visit Marketing Land for the full article.
Attributing affiliate value: Looking beyond consumer journey position
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.
Continue reading
Please visit Marketing Land for the full article.
The value of an in-house SEO
Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations.
Continue reading
Please visit Marketing Land for the full article.
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising.
Continue reading
Please visit Marketing Land for the full article.
Grow Customer Lifetime Value with People-Based Search Marketing
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the…
Continue reading
Please visit Marketing Land for the full article.