value - Online Marketing

May 17, 2017 Uncategorized

Relevance vs. authority: Which link has more value? (Part 3)

In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.

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May 11, 2017 Uncategorized

Relevance vs. authority: Which link has more value? (Part 2)

In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority.

Please visit Marketing Land for the full article.

May 9, 2017 Uncategorized

Relevance vs. authority: Which link has more value? (Part 1)

When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.

Please visit Marketing Land for the full article.

April 26, 2017 Uncategorized

What is the value of a ‘Like?’

Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into the impact of a Like on a company’s bottom line and how to incorporate it into your marketing strategy.

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April 23, 2017 Uncategorized

4 ways to measure and realize the value in your content

How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.

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March 14, 2017 Uncategorized

Selling the value of link building to management

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice.

Please visit Marketing Land for the full article.

March 8, 2017 Uncategorized

The Value of a Happy Customer: Action steps to a great customer experience

What is the real value of a great customer experience? And once you know, how do you create one? Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world…

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March 1, 2017 Uncategorized

The value of search across the modern consumer decision journey

Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.

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December 15, 2016 Uncategorized

How to get the most value from your marketing metrics

Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.

Please visit Marketing Land for the full article.

October 25, 2016 Uncategorized

Long-term SEO: Proving the value now

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.

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October 18, 2016 Uncategorized

Facebook automotive data indicates broad value of location-based customer insights

Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.

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October 18, 2016 Uncategorized

Foursquare automotive data shows value of location-based customer insights

Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.

Please visit Marketing Land for the full article.

September 26, 2016 Uncategorized

Why contextual campaigns provide value across the enterprise

Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers.

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September 21, 2016 Uncategorized

4 ways to improve your value as a strategic SEO partner

Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.

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September 12, 2016 Uncategorized

22 Statistics That Prove the Value of Personal Branding

Personal branding is becoming less of a competitive edge and more of a requirement. Here’s the proof.