Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing. Read the full article at MarketingProfs
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Tag: vendor
What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs
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Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Martech vendor investment forecast: Sunny with just a few ‘clouds’
Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.
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Please visit Marketing Land for the full article.