Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: video
Snapchat rolls out self-serve platform for its vertical video ads
Snapchat Ad Manager will become officially available next month and feature all of Snapchat’s targeting options but only work for its Snap Ads.
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Why your explainer video matters to your B2B customers
Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.
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Someone reposted your Page’s Facebook video? You can now take some of their ad $
Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue.
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Marketing Day: Top video creators in March, Google Analytics new home page & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
In-stream video ads have arrived on Twitter
Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content.
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Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs
The exchange aims to expand programmatic access to mobile video inventory beyond Snapchat and Facebook.
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Innovid teams with Tapad to target video ads at users across devices
This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider.
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Live video has become the creative canvas for digital marketers
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience.
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10 tips to make the most of live video
As live video continues to take the marketing world by storm, columnist Brad O’Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.
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Periscope launches analytics dashboard & activity tab for video creators
Twitter-owned Periscope is growing up a bit today with a new dashboard that collects several data points to show creators how viewers are engaging with their live videos and replays.
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Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.
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MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
The New York City-based mobile marketer is now focused only on in-app video ads that are delivered “at the right moment.”
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UNILAD & The LAD Bible are the most-watched video makers for 8 straight months
According to Tubular Labs’ top 10 video creator list, Unilad and The LAD Bible show no signs of slowing down since taking the lead in July 2016.
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Ad-blocking concerns shift to the video ad industry
Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this is and offers some solutions to this growing problem.
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Video: See how Facebook inserts mid-roll ads in non-live videos
Facebook has started inserting ads in the middle of some non-live videos. Here’s what it’s like to watch one.
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YouTube viewers now consuming 1B hours of video content a day
The Wall Street Journal reports YouTube’s daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S.
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