The audits encompass all aspects of YouTube’s third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science.
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Tag: video
YouTube’s unskippable 30-second video ads will sunset next year
Shorter ads will be the focus as the traditional 30-second spot is pushed out.
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Marketing Day: Top 10 video creators, Facebook Shoppable Feed ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Top 10 video creators in January: Unilad & The LAD Bible keep the lead, both driving 4B+ views
According to Tubular Insights, the top 100 video brands and creators generated a combined 67.3 billion views last month.
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Marketing Day: Super Bowl LI ad video views, social activity & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Instagram won’t fix Facebook’s ad load dilemma yet, but video might
Facebook may max out on the number of ads it can stuff between posts, but what about the ads it’s inserting within posts?
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Facebook opens its ad network’s video ads to independent viewability checks
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
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Facebook’s mid-roll video ads will be limited to 15 seconds
Advertisers can pick content categories they do or don’t want their ads to interrupt, but may want more control over placement.
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Top 10 most shared video brands in 2016: Red Bull ranks No. 1 with 27M shares – more than double the No. 2 brand
Red Bull’s video content share numbers were well ahead of the No. 2 brand Samsung, which earned 12.4M shares.
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Marketing Day: Instagram stickers, mobile video & the biggest ad fraud botnet to date
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers.
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No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network
Change takes effect January 2017.
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Video Marketing 2017: What You Need to Know
Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across…
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Marketing Day: Shopping assistants, Trueview video ad updates & Instagram Stories
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google restricts TrueView video ad rotation settings to “Optimize for views” only
Optimize for conversions and Rotate evenly options are no longer supported for TrueView ads.
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Putting programmatic video back on the radar
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.
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Marketing Day: Top 10 video creators, Black Friday & an interview with TripAdvisor’s CMO
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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