Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: video
4 myths about video social media marketing, debunked
Social video is here to stay, but sometimes it’s hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of the more widely circulated myths associated with social media marketing with video.
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5 metrics to measure the success of Facebook videos
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.
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7 killer ad tips for YouTube & video
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube’s video advertising platform.
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FAQ: Addressable TV & the convergence of digital video and TV ad buying
A look at the state of cross-device media buying and the challenges and opportunities that lie ahead.
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How to rank #1 on YouTube search in 30 days [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search.
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What YouTube’s upcoming swipe-next gesture may mean for advertisers
If YouTube inserts ads between videos instead of attaching them to individual videos, would that appease advertisers concerned with how they are associated?
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LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet)
Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.
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Marketing Day: Facebook to penalize fake video posts, Quora ad news & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV
Advertisers can buy video ads from Facebook that will only be served when people are viewing a video, increasing the likelihood that people will watch them.
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Pinterest opens up autoplay video ads to self-serve advertisers
In May, Pinterest began testing the ads that play automatically with the sound off and appear within people’s feeds and among search results.
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Google reportedly pitching publishers on YouTube video player with ad inventory controls
YouTube is also touting the early success of efforts to address brand safety issues as it reportedly aims to get its video player on more publisher sites.
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What Facebook’s (reported) video chat device could mean for its ad business
With new methods of data collection, Facebook could potentially power ads based on what it hears and sees in users’ physical worlds.
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LADbible outperforms UNILAD as most watched video creator with 2.8B video views
After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in June.
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Video: Amazon Spark is already overrun with #sponsored posts
During a recent scroll through Amazon Spark’s feed, 20 posts out of 55 were labeled #sponsored.
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YouTube to sunset Video Editor & Photo slideshows on September 20
The features are being retired due to limited usage so that YouTube can focus efforts on new tools.
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Video: How Snapchat’s Snap Publisher ad creation tool works
Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.
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