This is the first such package by the native video provider for mid-tier site and app publishers.
Continue reading
Please visit Marketing Land for the full article.
Tag: video
Marketing Day: WeLens 360-degree video VR, Amazon Prime hits 85M members & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook.
Continue reading
Please visit Marketing Land for the full article.
Innovid now screens inventory for HTML5 video ads for the first time
As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or brand-hostile pages.
Continue reading
Please visit Marketing Land for the full article.
Facebook to launch app for video creators later this year
Facebook’s app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
It’s time for SMBs to go all in on social and mobile video
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.
Continue reading
Please visit Marketing Land for the full article.
Long-form video content hits milestone, makes up majority of time watched across all devices
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile devices.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Shooting video in-house, Snapchat ad guide & Apple’s Business Chat
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Want to start shooting video in-house but still want a professional look? Here’s what to buy
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andur walks you through some affordable options that will meet your needs.
Continue reading
Please visit Marketing Land for the full article.
AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics.
Continue reading
Please visit Marketing Land for the full article.
Report: 67% of US marketers have paid to promote video on Facebook in past year
A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram, too.
Continue reading
Please visit Marketing Land for the full article.
Vimeo launches new tools aimed at making video platform more appealing to marketers
Part of Vimeo’s Business Membership, the enhancements include updated video cards, new end screens and more email capture features.
Continue reading
Please visit Marketing Land for the full article.
Pinterest adds autoplay video ads to feeds, search results
After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.
Continue reading
Please visit Marketing Land for the full article.
Facebook wants to automate publishers’ direct-sold video ad deals
Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.
Continue reading
Please visit Marketing Land for the full article.
UNILAD takes back lead as top video creator in April, but video views down across the board
After holding the lead for eight months, UNILAD dropped to No. 4 in March. Last month, it won back the top spot, but view numbers were down.
Continue reading
Please visit Marketing Land for the full article.
Dynamic video will convert the last digital skeptics
Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It’s time to learn to love data-driven creative.
Continue reading
Please visit Marketing Land for the full article.