view: - Online Marketing

June 29, 2017 Uncategorized

No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.

Please visit Marketing Land for the full article.

February 16, 2017 Uncategorized

A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs

Lisa Malat says her brand is focused on initiatives that support the academic and social experience of the students it aims to serve.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

CMO John Dillion says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people.

Please visit Marketing Land for the full article.

January 29, 2017 Uncategorized

MAdTech: The marketers’ view

As media, advertising and technology become increasingly interwined, contributor Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.

Please visit Marketing Land for the full article.

December 8, 2016 Uncategorized

A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience

PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand’s entire product line.

Please visit Marketing Land for the full article.

November 17, 2016 Uncategorized

A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency

For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment.

Please visit Marketing Land for the full article.

November 15, 2016 Uncategorized

A different view on viewability

Columnist Rob Rasko discusses the challenges of viewability as a metric and explains why it may not be the way forward for the industry.

Please visit Marketing Land for the full article.

October 20, 2016 Uncategorized

A CMO’s View: How WP Engine’s content marketing works across the customer journey

CMO Mary Ellen Dugan shares her vision of how she hopes to tell a better story through the brand’s content marketing strategy.

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

A CMO’s View: How The Bouqs Co. uses performance marketing to stand out from competitors

CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites.

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors

CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites.

Please visit Marketing Land for the full article.

October 2, 2016 Uncategorized

A CMO’s View: How the The Palace’s email marketing brings Detroit Pistons fans home

As CMO for the Palace at Auburn Hills, Charlie Metzger says its his job to bring people together and provide a fantastic fan experience.

Please visit Marketing Land for the full article.

September 25, 2016 Uncategorized

Case study: JavaScript blocking Google’s view of hreflang

Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.

The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.