visits - Online Marketing

Study: Native ads beat display for driving visits to physical stores

Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic.

Please visit Marketing Land for the full article.

Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.

Please visit Marketing Land for the full article.

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

The company also shared insights on mobile’s role in driving store visits on Black Friday last year.

Please visit Marketing Land for the full article.

Google says that it can deliver 99 percent location accuracy at 200 million stores globally.

The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.