The UK-based ad platform, now expanded to the US, says this is the first native ad job for the “Jeopardy”-winning supercomputer.
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Tag: watson
Watson mans the first cognitive ad for cars
On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.
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IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.
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6 ways that IBM Watson is changing digital marketing
The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers are kept.
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IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.
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IBM’s Watson joins H&R Block to explain taxes to humans
The cognitive supercomputer is adding tax preparation to his seemingly endless resume of occupations.
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How IBM’s Watson scores the tone of Trump’s tweets
IBM’s Watson measured @realDonaldTrump’s tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition.
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Satisfi and IBM Watson
The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when store shoppers ask their phone instead of a member of the staff.
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Marketing Day: Online shopping, IBM’s Watson & our top stories of 2016
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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IBM’s Watson is now working as a psychologist for ad tech firm Unruly
The UK-based firm is employing the supercomputer to generate large numbers of psychological profiles of potential buyers at scale, cheaply.
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Invoca embeds IBM’s Watson so call centers can better understand their customers
Companies say this is the first use of the supercomputing service for marketing-focused call intelligence.
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IBM buys Fluid’s Expert Personal Shopper for Watson
This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel, and other products/services.
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IBM rolls out many new roles for its Watson supercomputing service
They include solutions for marketing and commerce, an intelligent chatbot builder, integration with iOS apps, and video analysis.
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IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Watson interprets the company’s massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.
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MarTech Today: IBM’s Watson works for Hollywood and Chevrolet, xAd launches GeoBlocks & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities Sep 21, 2016 by Barry Levine The computer…
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