ways - Online Marketing

April 23, 2017 Uncategorized

4 ways to measure and realize the value in your content

How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.

Please visit Marketing Land for the full article.

April 18, 2017 Uncategorized

5 ways your merchandising strategy is affecting SEO performance

How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team.

Please visit Marketing Land for the full article.

April 17, 2017 Uncategorized

6 ways that IBM Watson is changing digital marketing

The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers are kept.

Please visit Marketing Land for the full article.

April 5, 2017 Uncategorized

4 ways you can improve your website conversion rate with SEO

Are your SEO and conversion rate optimization efforts at odds with one another? Columnist Khalid Saleh says breaking down the wall between your SEO and CRO strategies will help you rank better in search and boost your conversions.

Please visit Marketing Land for the full article.

April 4, 2017 Uncategorized

3 ways to boost your content marketing program’s performance

Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

3 ways your business can leverage third-party location data

Columnist Aaron Strout dives into NFL fan data and comes away with three ways marketers can think about geotagged data to help them better connect with their customers.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.

Please visit Marketing Land for the full article.

February 27, 2017 Uncategorized

5 ways you can improve your new business’s visibility on Google Maps

Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results.

Please visit Marketing Land for the full article.

February 22, 2017 Uncategorized

7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.

Please visit Marketing Land for the full article.

February 21, 2017 Uncategorized

3 ways artificial intelligence is transforming B2B marketing

It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

4 ways to grow your return on personalization

Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, lasting customer relationships.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

Local SEO in 2017: 5 simple ways to dominate local search

New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

6 ways to grow your podcast audience with SEO

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

Please visit Marketing Land for the full article.

February 6, 2017 Uncategorized

3 ways CMOs can win the hearts of customers — and CEOs

Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they’ll need to lead the charge in building customer obsession across the enterprise.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

3 ways to thrive in the year of customer experience

Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead.

Please visit Marketing Land for the full article.

January 10, 2017 Uncategorized

4 ways to win the inbox in 2017

A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia Price.

Please visit Marketing Land for the full article.