Three reasons digital experiences aren’t living up to customer expectations.
Continue reading
Tag: websites
What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs
Continue reading
B2B Websites: What Visitors Value vs. What Marketers Value
B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2. Read the full article at MarketingProfs
Continue reading
Scale Your Business Efficiently with ‘GoDaddy Websites + Marketing’
Perform the work of a web development and marketing team without any technical expertise or major investment.
Continue reading
Questions are the center of great websites
When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.
Continue reading
Please visit Marketing Land for the full article.
Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
Continue reading
Please visit Marketing Land for the full article.
5 reasons why websites still matter to local search in 2017
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.
Continue reading
Please visit Marketing Land for the full article.
How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed
Facebook will curtail the reach of organic posts and ads that link to web pages with too little original content and too many annoying, offensive ads.
Continue reading
Please visit Marketing Land for the full article.
Surprise: Only 12% of top websites are using header bidding
Ad tech firm GetIntent also finds out that the leading solutions are not open source.
Continue reading
Please visit Marketing Land for the full article.
5 effective ways to improve your website’s checkout conversion rate
Don’t lose out to shopping cart abandonment. Columnist Khalid Saleh shares five strategies to help you turn more website visitors into buyers.
Continue reading
Please visit Marketing Land for the full article.
Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
Continue reading
Please visit Marketing Land for the full article.