what - Online Marketing

May 14, 2017 Uncategorized

What does it mean to ‘be bold for change?’

At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.

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May 11, 2017 Uncategorized

What can legacy media teach us about programmatic’s future?

Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could.

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May 10, 2017 Uncategorized

What will Echo Show’s screen mean for the digital assistant device market?

The screen has the potential to change the market’s direction.

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May 10, 2017 Uncategorized

What marketers should know about Snap’s Q1 2017 earnings report

Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark.

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May 1, 2017 Uncategorized

User-generated content: What your brand can learn from Spotify

Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy.

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April 30, 2017 Uncategorized

What your paid search KPI says about you

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?

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April 26, 2017 Uncategorized

What is the value of a ‘Like?’

Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into the impact of a Like on a company’s bottom line and how to incorporate it into your marketing strategy.

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April 25, 2017 Uncategorized

What marketers should know about Twitter’s Q1 2017 earnings

Twitter’s audience is growing at a faster clip, but its ad revenue is shrinking at a faster clip, and now its total revenue is shrinking, too.

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April 13, 2017 Uncategorized

Caption Contest: What does this Marketoonist say to you?

Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.

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April 13, 2017 Uncategorized

What you need to know about compliance in the affiliate marketing industry

Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company’s compliance guru to discuss how advertisers can stay on the right side of the law.

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April 6, 2017 Uncategorized

What the data tells us about the death of exact match and its impact

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.

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April 2, 2017 Uncategorized

Paid search analytics: What treasures are hiding in your data?

Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.

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March 27, 2017 Uncategorized

Header bidding: What marketers need to know

What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.

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March 26, 2017 Uncategorized

What is demand generation marketing?

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He…

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March 23, 2017 Uncategorized

SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]

In this week’s Marketing Land Live, listen in to clips from the “flash session” at SMX West as our panel answered audience questions about Google’s dilution of exact match keywords.

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