With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.
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Tag: what
What happens when Google pushes into branding and messaging?
As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.
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What is the GDPR, and why should martech care?
Columnist Todd Ruback discusses the General Data Protection Regulation (GDPR), a new EU regulation meant to protect its citizens’ personal data. If you serve customers or have audience members in Europe, read on to learn how this affects you.
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What is customer marketing?
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew…
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What influencer marketing can learn from PR’s history
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.
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What makes people love the brands they love?
Columnist Adam Grow takes a look at how customer loyalty is created and how marketers can connect with consumers to develop their trust and spark brand evangelism.
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About.com CEO: What we’ve learned in pivot from one-site-fits-all to several vertical sites
In this week’s Marketing Land Live podcast, Neil Vogel explains why they ‘took a business that was perfectly fine & crashed it into the ground,’ and how the new sites are already seeing success.
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What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]
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What do employee reviews really say about your agency?
Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture.
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What to expect when you attend SMX West. Here’s your special preview!
SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and…
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Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.
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What will paid advertising look (sound) like on Amazon’s Echo and Dot?
Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.
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What distinguishes conversion optimization from good design?
Columnist Brian Massey argues that conversion optimization is distinct from other web marketing practices.
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MarTech Landscape: What are VAST and VPAID?
Short answer: They help to make the video ad ecosystem possible.
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[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.
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What businesses need to know about the Yelp Elite program
If you’re not familiar with the Yelp Elite program, it might be time to bone up on it. Columnist Brian Patterson gets into the nitty-gritty of the program and explains how it can be a boon for marketers and business owners.
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What marketers should know about Twitter’s Q4 2016 earnings
Twitter’s daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have deepened.
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