Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow.
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Tag: what
What if Super Bowl commercials were like digital ads?
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis Gersh.
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What does Medium.com’s profit model pivot say about the future of online advertising?
One of the most prominent startups in the online publishing space pivoted from its current ad model, saying publishing is “a broken system.” Is this a genius move? Or is it misplaced hope? Contributor Megan Hannay takes a look at what it means for marketers and online publications.
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Snapchat will target ads based on what people buy off Snapchat
Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.
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MarTech Landscape: What is RTIM?
Real-Time Interaction Management describes the central goal of digital marketing.
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What I’ve learned from growing and unfollowing over 250,000 followers on Twitter
Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships — and why he decided to start over.
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My first CES: What I saw, learned and questioned
The Consumer Electronics Show in Las Vegas isn’t just for gadgetheads. Contributor Laurie Keith shares her first impressions of the tech show and what marketers can take away from it.
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MarTech Landscape: What is a beacon?
The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them.
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What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.
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What we’ve learned about SEO in 2016
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
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What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
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Video Marketing 2017: What You Need to Know
Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across…
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MarTech Landscape: What are those DAM systems?
They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other files.
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What can your industry achieve with content? Here are results across 15 verticals
Columnist Kerry Jones shares industry benchmarks for content marketing success based on actual results in 15 verticals.
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8 companies doing social media right and what marketers can learn from them
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from.
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Lotame launches what it calls ‘first TV data management platform’
Following up on its Smart TV Audiences last March, the company can now direct advertisers toward TV programs watched by segments of online users.
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Report: What is data onboarding, and why is it important to marketers?
Management consulting firm The Winterberry Group says this is the first such independent study.
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