Snap Inc.’s Spectacles aren’t a replacement for your phone’s camera. They’re an alternative lens for your Snapchat stories.
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Tag: what
What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions.
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The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the…
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[Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
In this week’s episode, we visit with Andre Swanston, co-founder and CEO of Tru Optik, and Campbell Foster, Director of Product Marketing at Adobe, to discuss what marketers need to know about OTT video.
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What it’s like to use Snap Inc.’s Google Glass-like Spectacles
Hands on with Snap Inc.’s video-recording sunglasses.
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What the line for Snap Inc.’s Spectacles was like on release day
By 8 a.m. more than a dozen people were waiting in line to buy Snap Inc.’s Spectacles. By 8:24 a.m., they had sold out.
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As Facebook Audience Network broadens, what does it mean for your campaigns?
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources.
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MarTech Landscape: What is a Customer Data Platform?
This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer.
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Why all search ads seem the same (and what you can do about it)
Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads.
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So you have the data. Now what?
It’s not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology.
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What Snapchat’s Discover ad sales shift may mean for marketers
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.
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What advertisers should know from Twitter’s Q3 2016 earnings call
The good, the bad and the ugh of Twitter’s latest earnings report.
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MarTech Landscape: What are Progressive Web Apps?
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”
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What marketers think of Twitter’s harassment problem: ¯_(ツ)_/¯
Brands don’t worry about harassment because they have adopted Goldliocks social strategies to avoid being targets of harassment.
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What Google’s experimental content podium means for SEO
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
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What you need to reach the big leagues of local SEO
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
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What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
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