Columnist Andrew Waber discusses new and potential changes to Instagram’s ad formats and capabilities — and what marketers should do to prepare for them.
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Tag: what
What you need to know about the state of mobile advertising
Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.
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What brands should know about Facebook’s new and upcoming average watch time metrics
Facebook’s new average watch time metric may sound straightforward, but it has a twist.
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Two new studies look at what kinds of campaigns, mobile ad formats work best
One is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience.
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What you didn’t know about recent Quality Score changes
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.
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Apple now has public place pages — but what exactly are they for?
Apple places URLs appear to be for the purpose of sharing with non-Apple users.
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What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they’re using these channels.
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