Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.
Continue reading
Please visit Marketing Land for the full article.
Tag: when
Google agrees to change when it scans emails for ad targeting
Emails sent to Gmail accounts won’t be scanned until after they hit users’ inboxes.
Continue reading
Please visit Marketing Land for the full article.
When to launch holiday-themed email campaigns: A playbook for marketers
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.
Continue reading
Please visit Marketing Land for the full article.
When AI and analytics drive business disruption vs. hype
What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.
Continue reading
Please visit Marketing Land for the full article.
70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey.
Continue reading
Please visit Marketing Land for the full article.
When going HTTPS, don’t forget about local citations!
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.
Continue reading
Please visit Marketing Land for the full article.
October surprise: When brands enter the political discussion
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.
Continue reading
Please visit Marketing Land for the full article.
When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate
Designed by doodler Gerben Steenks, the animated doodle leads to a search for “when is Google’s birthday.”
Continue reading
The post When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.