will - Online Marketing

October 9, 2017 Uncategorized

6 ways IoT will make local search for SMBs scalable

Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.

Please visit Marketing Land for the full article.

October 4, 2017 Uncategorized

Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.

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September 21, 2017 News

Facebook will measure how its ads compare against, complement TV campaigns

Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.

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August 16, 2017 Uncategorized

Facebook will penalize fake videos in latest news feed algorithm update

Facebook will target photo posts with fake click-to-play buttons and videos that are simply static images.

Please visit Marketing Land for the full article.

August 10, 2017 Uncategorized

How soft calls to action will save your B2B campaigns

You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads.

Please visit Marketing Land for the full article.

August 9, 2017 Uncategorized

Amazon orders with 3rd-party sellers will soon be authorized for automatic returns

Per the new policy, customers will no longer have to contact the Amazon seller to request to return an item.

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August 3, 2017 Uncategorized

Will autonomous vehicles provide the next screens for publishers and advertisers?

New Forrester report suggests self-driving vehicles could become a new universe of moving living rooms.

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August 1, 2017 Uncategorized

Facebook will rank links to slow-loading pages lower in people’s news feeds

Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds.

Please visit Marketing Land for the full article.

July 31, 2017 Uncategorized

Snapchat will let brands measure its ads’ impact on sales, results against rivals

Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.

Please visit Marketing Land for the full article.

July 31, 2017 Uncategorized

Facebook will let brands target ads to people who RSVPed to their Pages’ events

Advertisers will be able to create Custom Audiences of people who responded to an individual event created by a brand’s Facebook Page or all events.

Please visit Marketing Land for the full article.

July 13, 2017 Uncategorized

Will People-Based Marketing take over?

Maybe, but first let’s define what it is.

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June 28, 2017 Uncategorized

As Amazon continues its rampant growth, will traditional retailers survive online?

In Q1 2017, Amazon owned a 40.9% share of online sales dollars, while the No. 2 online retailer, Best Buy, didn’t even get 3%.

Please visit Marketing Land for the full article.

June 28, 2017 Uncategorized

Facebook will tell brands if the people clicking their ads actually made it to their sites

Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors.

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June 4, 2017 Uncategorized

WWDC: Safari will block third-party trackers from following users around the web

Trackers will not be able to use browsing behavior for ad targeting.

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June 4, 2017 Uncategorized

In Massachusetts, retailers’ cookies will soon lead to sales tax

The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state.

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June 1, 2017 Uncategorized

Google confirms it will start blocking ‘annoying’ ads on Chrome next year

A new report will notify publishers when ads on their sites don’t meet the Better Ads Standards and enable them to take action before ads are blocked on their sites.

Please visit Marketing Land for the full article.

May 24, 2017 Uncategorized

AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads

Google says AMP ads can load up to 5 seconds faster than standard display ads.

Please visit Marketing Land for the full article.