will - Online Marketing

March 9, 2017 Uncategorized

Facebook will let publishers show more ads in Instant Articles

Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods.

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

Google AdWords’ view-through conversion window will soon default to 1 day

The change will go into effect on March 29, 2017.

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March 6, 2017 Uncategorized

Why search will save TV

As cord-cutting and changing viewing habits disrupt traditional TV, columnist Benjamin Spiegel explains why better content discovery is essential for the future of the medium.

Please visit Marketing Land for the full article.

March 6, 2017 Uncategorized

Twitter will offer viewership stats for Moments makers

Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.

Please visit Marketing Land for the full article.

February 23, 2017 Uncategorized

What will paid advertising look (sound) like on Amazon’s Echo and Dot?

Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.

Please visit Marketing Land for the full article.

February 21, 2017 Uncategorized

Will my organic rankings suffer if I don’t have a blog?

A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.

Please visit Marketing Land for the full article.

February 21, 2017 Uncategorized

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.

Please visit Marketing Land for the full article.

February 19, 2017 Uncategorized

Mark Zuckerberg’s manifesto: how Facebook will connect the world, beat fake news and pop the filter bubble

The CEO describes the next phase of Facebook in a nearly 6,000 word missive.

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February 16, 2017 Uncategorized

YouTube’s unskippable 30-second video ads will sunset next year

Shorter ads will be the focus as the traditional 30-second spot is pushed out.

Please visit Marketing Land for the full article.

January 25, 2017 Uncategorized

How data and technology will affect your marketing in 2017

Columnist Victoria Godfrey shares four trends she’s watching for 2017 — and some steps you can take to stay ahead of the curve.

Please visit Marketing Land for the full article.

January 23, 2017 Uncategorized

Report: by end of 2017 there will be more than 30MM voice assistants in US homes

Voice app retention turns out to be a bigger problem on intelligent assistant devices than smartphones.

Please visit Marketing Land for the full article.

January 23, 2017 Uncategorized

Report: by end of 2017 there will be more than 30 million voice assistants in US homes

Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones.

Please visit Marketing Land for the full article.

January 18, 2017 Uncategorized

Snapchat will target ads based on what people buy off Snapchat

Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.

Please visit Marketing Land for the full article.

January 16, 2017 Uncategorized

How digital advertising will change with today’s political climate

The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media.

Please visit Marketing Land for the full article.