Advertisers can pick content categories they do or don’t want their ads to interrupt, but may want more control over placement.
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Tag: will
How programmatic and header bidding will disrupt all media in 2017
Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media.
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Medium will eliminate its Promoted Stories ad product following layoffs
Medium has laid off one-third of its employees as the publishing platform moves away from advertising.
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The fake information epidemic and how it will hurt local search in 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
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Two new reports: The good news is marketers will spend more on martech
The bad news: They’re overwhelmed by data, have too many dashboards, and don’t know how to use the tools.
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Facebook Live will spin up 360-degree streaming to match YouTube
National Geographic will air Facebook’s first 360-degree live stream tomorrow, but it will be months until other Pages can.
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2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.
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70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey.
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Will brands be forced to take sides in a more polarized marketplace?
Being apolitical may no longer be an option for brands in the Trump era.
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Report: Most users will need multiple exposures to an app before they download
The TUNE study was based on a mix of smartphone owner survey and app download data.
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Facebook will try selling ads on TV screens next week
Facebook’s ad network’s expansion to digital TV is a minor test with major implications.
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Twitter will automate brands’ customer service DMs with welcome messages, quick replies
Twitter’s new welcome messages and quick replies help brands to automate their direct message conversations with customers.
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Twitter will shut down its 6-second video service, Vine
Twitter’s 6-second video service will close ‘in the coming months,’ according to a blog post published by Vine.
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Survey: Almost 40% of US consumers will make a mobile purchase during holidays
Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.
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Facebook will help mobile apps aim push notifications based on people’s in-app actions
Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.
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Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?
Voice-only search might hinder use of Google Assistant and split attention between it and the search bar — which is now hidden behind a button.
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Facebook will rank Audience Network publishers’ ad slots, price them accordingly
To create parity with News Feed ads, Facebook will appraise Audience Network publishers’ ad placements based on what people do after they click on them.
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