with - Online Marketing

October 12, 2016 Uncategorized

[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)

We continue our conversation with Google’s Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.

Please visit Marketing Land for the full article.

October 11, 2016 Uncategorized

I’ll stop the world and link with you

Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.

Please visit Marketing Land for the full article.

October 11, 2016 Uncategorized

How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds

As the ratio of ads to posts in people’s news feeds maxes out, Facebook is diverting those ads to more places, like Instagram, its ad network and Groups.

Please visit Marketing Land for the full article.

October 9, 2016 Uncategorized

Google Analytics desktop UI gets a refresh with navigation updates & customization tab

In addition to simplifying its navigation menu, Google Analytics is removing the Intelligence Events and In-Page Analytics pages.

Please visit Marketing Land for the full article.

October 9, 2016 Uncategorized

Activate your audience with a ‘measurement framework’

It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights.

Please visit Marketing Land for the full article.

October 9, 2016 Uncategorized

[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)

In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.

Please visit Marketing Land for the full article.

October 5, 2016 Uncategorized

With mobile home tab MIA, Facebook’s desktop-only Live Map offers best view of global broadcasts

From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live.

Please visit Marketing Land for the full article.

October 4, 2016 Uncategorized

Don’t let your business play possum with local search

Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.

Please visit Marketing Land for the full article.

October 3, 2016 Uncategorized

Don’t overlook your current customers with your ABM strategy

Make no mistake, account-based marketing is ideal for targeting prospects. But contributor Thomas Koletas explains why you should also be using it for retaining and upselling your existing customers.

Please visit Marketing Land for the full article.

October 2, 2016 Uncategorized

With Google Home looming, Amazon launches 100+ spots in new Alexa ad campaign

Amazon aims to deflect attention from Google’s shiny new personal assistant, Home, which is expected to get a big push during a Google press event Tuesday.

Please visit Marketing Land for the full article.

September 29, 2016 Uncategorized

Authority & link building with real-time Penguin

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

The post Authority & link building with real-time Penguin appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

September 28, 2016 Uncategorized

Updating your SEM toolbox with new, shiny tools –- SMX East 2016

Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

The post Updating your SEM toolbox with new, shiny tools –- SMX East…

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September 26, 2016 Uncategorized

How do you deal with local SEO KPIs that don’t pass the smell test?

We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.

The post How do you deal with local SEO KPIs that don’t pass the smell test? appeared first on Search Engine…

Please visit Search Engine Land for the full article.

September 25, 2016 Uncategorized

With brains like Einstein’s, who needs marketers?

The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

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September 25, 2016 Uncategorized

With Spectacles, Snap Inc. eyes augmented reality future, raw reality present

Snap Inc.’s (née Snapchat’s) video-recording glasses, Spectacles, offer a peek at the company’s future and how to secure its present opportunity.

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September 22, 2016 Uncategorized

9 tools to help you succeed with Google SERP features

Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.

Please visit Marketing Land for the full article.

September 22, 2016 Uncategorized

Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search…

Please visit Search Engine Land for the full article.