with - Online Marketing

August 6, 2017 Uncategorized

How to effectively segment accounts with multiple locations

What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.

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August 3, 2017 Uncategorized

TAG awards 9 adtech companies with “Certified Against Malware” seal

The first set of certified companies have implemented the Trustworthy Accountability Group’s anti-malware guidelines.

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August 1, 2017 Uncategorized

Video: Amazon Spark is already overrun with #sponsored posts

During a recent scroll through Amazon Spark’s feed, 20 posts out of 55 were labeled #sponsored.

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July 31, 2017 Uncategorized

Zeta follows Boomtrain acquisition with AppNexus integration

The new alliance will result in AppNexus’ ad management platform becoming a ‘native application’ in Zeta.

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July 29, 2017 Uncategorized

Report: Customer satisfaction with search drops, in social Google+ beats Facebook

ACSI rankings are based on survey of nearly 5,000 US consumers.

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July 27, 2017 Uncategorized

Adobe updates Target with Sensei-powered enhancements

The new features utilize the recently-added AI layer to boost intelligence across the company’s A/B testing tool.

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July 25, 2017 Uncategorized

Tru Optik announces collaboration with comScore

comScore’s demographic data provides a comfort level for traditional ad buyers new to Over-the-Top (OTT) TV, says Tru Optik CEO

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July 24, 2017 Uncategorized

How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready.

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July 20, 2017 Uncategorized

Accelerate your marketing with the MarTech Power Pack

Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization. Brought to you by the Martech conferences, the Power…

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July 20, 2017 Uncategorized

The name is Bot, Chatbot: How to shake up conversions with stirring conversations

Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot.

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July 19, 2017 Uncategorized

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts.

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July 12, 2017 Uncategorized

SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

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July 12, 2017 Uncategorized

YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views

In May, the top spot from Clash of Clans generated more than 87 million views.

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July 6, 2017 Uncategorized

Vintage Italia’s CMO credits his father with being the most influential person in his career

Get to know Vintage Italia’s CMO, Adam Cohen.

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June 29, 2017 Uncategorized

Facebook targets individual spammers with latest news feed tweak

Facebook has identified a small group of spammers and will penalize links that those accounts share more than the average Facebook user.

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June 29, 2017 Uncategorized

How Life is Good built a content-first app with an 89% retention rate

Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more.

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